Apple has recently released iOS 14.5, which introduces App Tracking Transparency, a new feature that allows users to block or allow the app to track their activity across other apps and websites. This is an important enhancement in the iOS because it lets the iPhone user be the one who determines which apps are allowed to track their location, device usage for advertising and marketing purposes. In this blog post we will talk about what App Tracking is, how it affects privacy and security, how to enable App Tracking Transparency on your iPhone and more!
What is App Tracking Transparency?
Apple introduced the all-new App Tracking Transparency feature with the newly released iOS 14.5 update. It allows all the apps available on iOS to ask the permission of the user to track them across other apps and websites. However, this doesn’t affect the ads based on first-party data provided by the users. It ensure no app on your iPhone or iPad can track you without your consent.
Once a specific app is not allowed to track, it can no longer personalise ads based which other websites or apps you visit. For example, Facebook app can no longer show ads from a certain website which you visited on your iPhone’s browser. Since Facebook also owns Instagram, it can still use the data from Instagram to display personalised ads on Facebook.
With the app tracking disabled, all the tracked data by a particular app will have to stay only with it. No data brokers can collect your data from different apps to create a larger database of yours.
How to block iPhone apps from tracking?
The iOS 14.5 also allows the user to completely turn off the app tracking by default for all the apps. To do it, open settings on your iPhone and select Privacy > Tracking. You have to disable the “Allow Apps to Request to Track” on your iPhone to not even see the prompt for requesting to track. For some users, the option will be disabled by default so there’s nothing that needs to be done.
How to allow a previously rejected iPhone app to tracking you?
You might have rejected an app while using it previously. If you willingly want to allow a particular app on your iPhone to track you, go to Settings > Privacy > Tracking and enable the “Allow Apps to Request to Track” option. Once this is enabled, you can see the list of apps. You can manually enable the apps to track you across other websites and apps.
Once the “Allow Apps to Request to Track” is enabled the button turns green, every new app installed in the future will show a prompt for taking your consent to track you. Anytime you can go to the “Privacy” settings and revoke the consent for any particular app or for the whole app tracking feature.
How to check what data is being collected by an app?
Which iPhones and iPads will support the App Tracking Transparency feature?
All the iPhones running on iOS 14.5 or later will include the App Tracking Transparency feature in device settings. Similarly, the iPads need to be running on iPadOS 14.5 or later. Below is the list of all the iPhones and iPads that are eligible to receive the iOS 14.5 and iPadOS 14.5 update.
iPhone 6S and iPhone 6S Plus
iPhone SE (first generation)
iPhone 7 and iPhone 7 Plus
iPhone 8 and iPhone 8 Plus
iPhone XS and iPhone XS Max
iPhone SE (second generation)
iPhone 11 Pro and iPhone 11 Pro Max
iPhone 12 and iPhone 12 Mini
iPhone 12 Pro and iPhone 12 Pro Max
iPod Touch (7th generation)
iPad Mini 4
iPad Mini (2019)
iPad Air 2
iPad Air (2019)
iPad Air 4
iPad Pro 9.7 (2016)
iPad Pro 10.5 (2017)
iPad Pro 11 (2018)
iPad Pro 11 (2020)
iPad Pro 12.9 (2015)
iPad Pro 12.9 (2017)
iPad Pro 12.9 (2018)
iPad Pro 12.9 (2020)
iPad Pro (2021)
Meanwhile, if you find yourself facing some difficulties while trying to use Airdrop on your iPhone then don’t worry because we’ve got you covered! Find the fixes for the most common issues related to Airdrop on iPhone, iPad, and Mac. Have any additional questions? Let us know in the comments section!